A Target market persona is defined by the dictionary as \"a particular group of consumers at which a product or service is aimed. \" Now that you have your client, you must create a one-page target market persona to use in your assignment. You must provide information on the following five sections, but remember to provide substantial research to support your persona. Remember, you are not an expert so EVERY characteristic you highlight must be linked back to an external source (Le. Census.gov). Demographic Interests (In relation to the type of charity you chose) Digital Behaviors {How do they use technology?) Digital Philanthropy (How do they help charities through digital methods?0 Pain Points (What isiare their struggle(s) when trying to donate or volunteer with a charity? 541939le" See the following file in the assignment folder for more information on building a target market persona: Buyer_Persona_Guide_Eboak PDF One you've accumulated your target market findings. either use Word or one of the customer persona tools found here to formalize your persona into a one-page document for use on developing your ad campaign: httpswwwcontentharmony.comlblogjcustomer-persona-toolsi