A team of developers is working on a new platform that will offer bespoke digital collaboration tools in the form of software-as-a-service. Users will be able to select from a range of tools to build their own collaboration applications with integrated functionalities like conference calls, chatting, teamwork spaces and document editing. a) Give your recommendations to the team on how the platform can successfully compete with the current market leaders of Zoom, Microsoft Teams and Slack. [16 marks]