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A tech company is launching a cutting - edge gadget in a competitive market. The product has unique features and capabilities that set it apart
A tech company is launching a cuttingedge gadget in a competitive market. The
product has unique features and capabilities that set it apart from competitors.
The marketing team has developed a comprehensive strategy that includes
online advertising, influencer partnerships, and a launch event. Despite the
innovative features of the gadget, the company faces a significant challenge in
generating awareness and understanding among its target audience. The product
is relatively complex, and potential customers may not fully grasp its benefits and
how it addresses their needs. By giving a good example, determine FIVE
recommendations for implementing a comprehensive strategy as part of the
company's marketing plan by tackling these marketing issues in the tech
company
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