A telemarketing firm has studied the effects of two factors on the response to its television advertisements. The first factor is the time of day at which the ad is run, while the second is the position of the ad within the hour The data below which were obtained by using a completely randomized experimental design, give the number of calls placed to an 800 number following a sample broadcast of the advertisement. Position of Advertisement Time On the Early Late in of Day in Half- Progra On the Hour Progra m Hour m 10:00 42 38 82 51 morni 37 41 47 41 38 48 4:00 57 88 67 aftern 80 85 60 oon 58 55 81 9:00 100 97 127 105 eveni 98 96 120 101 ng 103 101 126 107 Test the significance of time of day effects with fo = 0.05. Test the significance of position of advertisement effects with fo = 0.05 Test the significance of interaction effects with to = 0.05. 10 pts Question 5 A telemarketing firm has studied the effects of two factors on the response to its television advertisements. The first factor is the time of day at which the ad is run, while the second is the position of the ad within the hour. The data below which were obtained by using a completely randomized experimental design, give the number of calls placed to an 800 number following a sample broadcast of the advertisement Position of Advertisement On the Half- Early in Program Late in Program Time of Day On the Hour Hour 42 51 10:00 morning 37 41 47 41 62 57 67 4:00 afternoon 60 60 85 60 66 55 81 100 97 127 105 9:00 evening 96 120 101 103 101 126 107 A. Test the significance of time of day effects with a = 0.05. B. Test the significance of position of advertisement effects with a = 0.05. C. Test the significance of interaction effects with a = 0.05