A television commercial for Volkswagen depicts a chatting driver and passenger. Seemingly out of nowhere, the car is violently jolted while the driver is mid$-$sentence. Then, the screen goes black and silent. Two seconds later, against the still$-$black screen, the voiceover informs the viewers about the car$$s safety features meant to protect passengers during a car crash. Volkswagen seeks to raise the viewers$$ level of fear or at least heighten their awareness of fears they already have. The commercial uses a$($n$)\_\_\_\_\_\_\_\_\_\_$ appeal.

a$.$

humor

b$.$

embedding

c$.$

emotional

d$.$

sex

e$.$

rational$/$information