(a) The CEO of a major automaker overheard one of its division managers make the following statement regarding the firm's production plans: 'In order to maximise profits, it essential that we operate at the minimum point of our average total cost curve'. (i) Explain the shape of the average total cost curve. [5 marks] (ii) If you were the CEO of the automaker, would you agree or disagree with the manager? Explain. [5 marks] (b) Using Porter's Five Forces model, discuss how you would conduct an industry analysis. Support your answer with examples.