A) The increasing popularity of private label brands, like Costco's Kirkland, can be most closely related to which element of a brand's value? Benefits Product differentiation Cost Distribution B) Once a marketer has differentiated a product, a powerful way to communicate the value of the product to the customer is the mission statement. social and digital media. the marketing mix. the brand. C) A company must consider what present and future customers might want in an exchange by developing a brand name. a marketing strategy. a mission statement. a competitive advantage