A. The lower your CLV, the more your marketing team can spend to acquire new customers profitably. B. It turns out there is a direct relationship between Churn and CLV. The lower your churn rate, the higher your lifetime value. C. Churn can be measured in absolute terms or as a rate. D. Your churn rate impacts your customer lifetime value, the profitability of your marketing channels and even the long-term sustainability of your entire business