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A tire company is evaluating the following measures: customer lifetime value (the value the company realizes from each customer). customer acquisition cost (cost of acquiring

A tire company is evaluating the following measures: customer lifetime value (the value the company realizes from each customer). customer acquisition cost (cost of acquiring each customer), customer satisfaction and retention, and number of new and existing customers. Which of the following best describes this initiative? Data analytics KPIs O Audit data analytics O Decision making

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