A total of 50 million bags were sold in Barren's market area last year. The backpack market is 15% of the total bag market. Marketing analysts have predicted that the backpack market will grow at the rate of 12% every year. The Quarter backpacks will be sold in retail stores at a price of $40.00 per unit. The retailers require a 20% margin, and the wholesalers require a 10% margin. Barren expects the manufacturing costs of his backpacks to be $10.00 per unit. Packaging, distribution, and miscellaneous expenses are expected to be $4.00 per unit. To manufacture the backpacks, Barren will need to purchase machinery and other assets that would cost $2.50 million every year. In an effort to increase consumer awareness, Barren has designed an advertising campaign that will cost $800,000. He spent $1.1 million last year on the Operator Quarter project, which involved a simulated test market experiment to study consumer acceptance of the backpack. He has decided that his salespeople will receive a commission of 10% of sales. Salaries for employees directly involved with Quarter are expected to total $500,000. Based on the information above, answer the questions that follow: Calculate the following: a. Manufacturer SP b. Fixed Costs and unit Variable Costs c. Break-even sales (Unit Volume) and BEV market share (% Market Share in the backpack market) d. Calculate Profit for Barren if Quarter backpacks capture 25% of the Backpack market. If Barren spent $400,000 more on advertising, he would be able to capture 30% of the Backpack market. Would you suggest Barren to spend another $400,000 on advertising? A total of 50 million bags were sold in Barren's market area last year. The backpack market is 15% of the total bag market. Marketing analysts have predicted that the backpack market will grow at the rate of 12% every year. The Quarter backpacks will be sold in retail stores at a price of $40.00 per unit. The retailers require a 20% margin, and the wholesalers require a 10% margin. Barren expects the manufacturing costs of his backpacks to be $10.00 per unit. Packaging, distribution, and miscellaneous expenses are expected to be $4.00 per unit. To manufacture the backpacks, Barren will need to purchase machinery and other assets that would cost $2.50 million every year. In an effort to increase consumer awareness, Barren has designed an advertising campaign that will cost $800,000. He spent $1.1 million last year on the Operator Quarter project, which involved a simulated test market experiment to study consumer acceptance of the backpack. He has decided that his salespeople will receive a commission of 10% of sales. Salaries for employees directly involved with Quarter are expected to total $500,000. Based on the information above, answer the questions that follow: Calculate the following: a. Manufacturer SP b. Fixed Costs and unit Variable Costs c. Break-even sales (Unit Volume) and BEV market share (% Market Share in the backpack market) d. Calculate Profit for Barren if Quarter backpacks capture 25% of the Backpack market. If Barren spent $400,000 more on advertising, he would be able to capture 30% of the Backpack market. Would you suggest Barren to spend another $400,000 on advertising