Question
A tourism company wanted to select a media for their advertisement among all the media types. As a media planner what factors you are going
A tourism company wanted to select a media for their advertisement among all the media types. As a media planner what factors you are going to considered to make the media choice? Explain with examples.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
