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A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below.

A tree provider to plant nurseries is trying to use customer lifetime value to determine the value of its customers. Two customers are shown below. Use customer lifetime value to determine the importance of each customer. Use an 8 percent discount rate. Avg. Annual Sales Avg. Profit Margin Expected Lifetime Customer A: $14,000 15% 7 years Customer B: $16,500 20% 12 years Do not round intermediate calculations. Round your answers to the nearest dollar

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