A tremendous amount of innovation during the pandemic was born of the need to reduce the frequency of touch. And shoppers have embraced the trend with gusto. Digital shopping has soared, contactless payments have quickly become the norm. Discover and share innovations in touch-free technology in the retail industry. Go beyond curbside delivery; think AI, virtual reality, etc.

 

How would you describe direct marketing? Provide a few examples of direct marketing you have experienced. Does direct marketing grab your attention and entice you to purchase?  Why or why not?

 

One of the most effective tools to reach customers and convince them to buy is direct mail. What is the response rate for printed direct mail? What research can you find to support why direct mail is so effective?