(a) Truly innovative companies are able to deliver a consistent stream of market successes via successful businesses and products or improved processes that continuously translate market successes into economic value that enhances competitive advantage and sustains growth. Justify the above statement. (b) Consider AmazonGo, a high tech supermarket that keeps a virtual shopping cart and allows customers to just walk out when they are done shopping. A bill is automatically sent to their Amazon account. Discuss the TWO (2) types on innovation. Determine the type of innovation as illustrated in AmazonGo