Question
A typically busy resort located near several popular tourist attractions has nearly sold out for an upcoming long weekend (i.e., there is a public holiday
A typically busy resort located near several popular tourist attractions has nearly sold out for an upcoming long weekend (i.e., there is a public holiday on a Monday that extends the length of the normal two-day weekend), despite the long weekend still being 3 months in the future. With 3 months to go, the revenue manager had increased the rates and closed out all discounts to allow for the average rate of the hotel to grow with the sale of the its remaining rooms. However, things changed 1 month before the long weekend, as a large group cancelled its entire room block. Now, instead of only a handful of rooms left to sell, there are more rooms left to sell than the hotel would usually pick up in the remaining time before the long weekend. Should the revenue manager adjust the forecast - why or why not? What rate and restrictions changes do you recommend the Revenue Manager make? What other strategies can be explored and implemented?
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