a$.$ Under Armour has an established brand name.

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b$.$ Since $2015,$ UA has been the "official supplier of performance apparel" to an increasing number of sports teams.

c$.$ UA enjoys celebrity athlete endorsements.

d$.$ Under Armour has strong international resources and competitive capabilities in sales to nibble away at the sales$/$market shares achieved by Nike and the Adidas Group.

e$.$ UA achieves design and quality via superior supply chain management.