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A US firm that markets technical, B2B software is entering the Japanese market. The US firm plans to transfer a US sales manager and two
A US firm that markets technical, B2B software is entering the Japanese market. The US firm plans to transfer a US sales manager and two American salespeople to Tokyo and also hire Japanese people familiar with the industry and customers. Discuss the advantages and disadvantages of using each type of salesperson (ex-pat and host country national). Then briefly discuss the advantages of operating with a blend of the two types.
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