a. Using the "Cost-Volume-Profit" pricing formula, what price should Toyota charge in order to break even on sales of its new Prius model?

b. Using the "Cost-Volume-Profit" pricing formula, what price should Toyota charge in order to achieve annual profits of $2 billion with its new Prius model?

c. Assume Toyota intends to price the new Prius model at $25,000 per unit. Using the "Cost-Volume-Profit" pricing formula, calculate the number of Prius models Toyota needs to sell in order to break even (i.e. make zero profits).

d. Assume again that Toyota intends to price the new Prius model at $25,000 per unit. Using the "Cost-Volume-Profit" pricing formula, calculate the number of Prius models Toyota needs to sell in order to earn annual profits of $3 billion?

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Toyota is launching it's next version of the hybrid Prius model and needs your help to determine how to price the car. Here are some facts related to the Prius cost structure and expected sales volume: - The variable cost to produce and sell one Prius car is $12,000. - The annual fixed costs associated with Prius production and sales are $500 million ($500,000,000) - Toyota expects to sell approximately 400,000 new Prius cars