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A vacation planning company provides various holiday packages, such as outdoor camping, adventure sports, island getaways, countryside wine tasting, cruises, and mountain trekking, based on
A vacation planning company provides various holiday packages, such as outdoor camping, adventure sports, island getaways, countryside wine tasting, cruises, and mountain trekking, based on the vacation activities that its consumers prefer. Which type of segmentation does this represent?
Multiple Choice
lifestyle
behavioral
geographic
demographic
global
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