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A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. Select and post an
A value proposition refers to the value a company promises to deliver to customers should they choose to buy their product. Select and post an advertisement that has a stated value proposition ( a slogan / theme/ tag-line).
Do the advertised position match your perception of the brand?
Do you find the value proposition persuasive and help turn a prospect into a paying customer?
Discuss briefly.
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