Question
A vehicle hire company wants to introduce a service-profit chain process linking their profits with employee and customer satisfaction. How would they go about doing
A vehicle hire company wants to introduce a service-profit chain process linking their profits with employee and customer satisfaction. How would they go about doing this? What would you recommend to them?
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Marketing Real People, Real Choices
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah
4th Canadian Edition
132913178, 978-0134365954, 013436595X, 978-0132913171
