A very useful mnemonic to help distinguish the defining characteristics of a clear objective is: 'SMART'. This stands for:

1. Specific, Measurable, Acceptable, Realistic and Time based
2. Sensitive, Meaningful, Altruistic, Roughed-In and Triple-Checked
3. Superior, Multiple, Advantaged, Rapid and True
4. Strenuous, Manipulated, Aggressive, Randomized and Tested

Qualitative Factors used in a business case include:

1. SMART, DRGRAC
2. PESTLE, SWOT
3. RACI, SCRUM
4. LUCY, GOOSY

The PESTLE mnemonic stands for...

1. Political, Economic, Social, Threat, Legal and Environmental
2. Political, Economic, Social, Technological, Legal and Environmental
3. Policy, Efficiency, Strength, Technological, Legal and Enhancement
4. Potential, Effective, Superior, Timely, Lawful and Equal

The SWOT mnemonic stands for...

1. Seniority, Weakness, Opportunity, Threat
2. Superiority, Weakness, Outstanding, Technological
3. Strength, Weakness, Opportunity, Threat
4. Scrum, Agile, Opportunity, Trendy

The SWOT mnemonic looks both inwardly at the company (introspection) but also outwardly at the business environment, because:

1. Strength and Weakness outlines the outward look at the Pestle
2. Opportunity and Threat outlines the outward look at the company's business environment
3. Strength and Weakness outlines the outward look at the company's business environment
4. Opportunity and Threat outlines the inward look at the company's business environment