A video game, comic, anime, manga, board game, collectible items and trendy series toys store seeks to create a good impact by opening its doors in the city of Xalapa, Veracruz, soon. To do this, you must inform the public in time about where the establishment is located and get the message across about what it offers. In its favor it has that due to the pandemic the business sector increased considerably, however, it has expanded so much that the way of segmenting itself may not be classic at all. 

 

ROLE: ENTREPRENEUR - BUSINESS OWNER  

Aspects to reflect on. What are the unknowns to be resolved? 

1. What analysis methods do you think are the best to detect the target to which the advertising will be presented? 

2. How would you define the target market of this business? 

3. What are the needs, wants and habits of the group the business focuses on?