A virtual reality software company researched its various customers and picked value-based pricing for its various products. In order for the company to positively position its value in customer's minds, what additional actions should the company take? employ a general market approach to pricing that considers what the market as a whole sees as valuable in a product or service o offer a middle price point with the established price and tout the singularity of the product's value o use a value-based price in conjunction with all elements of the marketing mix communicating value to the customer and its comparable value to the competitiog Previous Next