A vision describes what the organisation wishes to become or dreams of becoming. It needs to be achievable but should stretch the organisation's resources to strive towards attaining an even better organisation.

a) What would Jamie Oliver's vision statement be in terms of his company Jamie's Italian?

A mission statement is a short, carefully crafted statement of the fundamental business purpose. It indicates the direction, intended activities and overriding corporate culture the organisation is trying to achieve. Basically the mission details how the vision is to be achieved.

b) What would his mission statement be for Jamie's Italian ?

Values reflect the essence of the organisation and show what is really important to the organisation. Values are more than mere beliefs. They determine how an organisation will pursue its purpose

c) What would his values be?