a way to track progress and determine success. For example, if a company's objective is to increase market share, a goal might be to increase sales by 10% in the next quarter. The tactics could include launching a new marketing campaign, and the measures would be the sales figures for that quarter. The CIO would use the OGTM model to align IT strategy with this business strategy. For instance, the CIO might set an objective to improve the company's e-commerce platform to support the goal of increasing sales. Tactics could include implementing a new customer relationship management system, and measures would be metrics like website traffic or online sales conversions. This way, the CIO ensures that IT initiatives directly support the company's business objectives at workplace