Question
A webpage has 398,351 impressions and 4143 clicks. Ad cost is $8.98 per thousand. The page generates 140 orders. What is the clickthrough rate?
A webpage has 398,351 impressions and 4143 clicks. Ad cost is $8.98 per thousand. The page generates 140 orders. What is the clickthrough rate?
A firm buys an ad on a webpage for $2014.27. The webpage gets 470,624 impressions and 7671 clicks. The ad generates 984 orders. What is the cost per click?
A firm buys an ad on a webpage for $1328.96. The webpage gets 212,294 impressions and 1720 clicks. The ad generates 803 orders. What is the cost per order?
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Answer Clickthrough rate is the number of times an ad is clicked divided by the number of ti...
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Managerial economics
Authors: william f. samuelson stephen g. marks
7th edition
9781118214183, 1118041585, 1118214188, 978-1118041581
