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A well - known European stereo system manufacturer, EuroFi, sells many stereo systems in European countries. Its products are floundering in the United States, however,
A wellknown European stereo system manufacturer, EuroFi, sells many stereo systems in European countries. Its products are floundering in the United States, however, because its designs stress cool style rather than powerful functionality and innovative features.Conversely, Asian competitors stress function and innovation over style and design; their sales have been consistently grown over the past several quarters.At this point, after a weekend retreat assessing their situation, EuroFis senior executive company realization, tough as it is to admit to that they misunderstood consumer preference in the United States. They had thought that Americans growing appreciation of style and image, perhaps best exemplified by the iPhone craze, would extend to their particular product line. But, data indicate otherwise.Question Which of the following conclusions can be drawn from this scenario? Group of answer choicesAsians make better stereos than Europeans doStereos and other sound equipment should always stress function over design.Americans prefer to purchase Americanmade products.Firms that fail to recognize the preferences of a countrys consumers can lose sales.European companies focus on design over function fails to appeal to any market.
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