A well-known international product, service, or experience (PSE) and a country where the PSE is available.

Develop a customer persona (profile) and a SWOT Analysis. You must connect your SWOT and Profile data within a recommendation statement like this one (discussed in class) - "Given the condition of [external factor], our ability to [internal factor] leads to our recommendation that we [recommendation]."

Create, a, profile of potential customers within the selected country - Who are they (demographics, income range, education status, etc.)? Are they urban or rural (or a mix)? What are their consumer preferences, how do they shop (online, in-person, a mix), are there any cultural or regional considerations that should be considered?