Question
A well-known rule of thumb in the advertising industry is Sell the sizzle, not the steakthat is, in advertising, the goal is to sell the
A well-known rule of thumb in the advertising industry is "Sell the sizzle, not the steak"that is, in advertising, the goal is to sell the benefits of the product, not its attributes.
- Why do you think this is important?
- What are some common benefits or attributes used in ads?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
