a. What are in Omni-retailing channels referring to in the supply chain domain (ie, what is it all about); b. What the latest development in Omni-retailing channels in supply chain is (i.e. what is the state of the art); c. what activities are involved in the function or how Omni-retailing channel is implemented or utilized in the supply chain (i.e how does it work); d. What value does Omni-retailing channel function add to products or services (i.e; why is it needed) e. How the Omni-retailing channel function or its activities can help improve efficiency or responsiveness of a supply chain thereby giving it a competitive advantage (i.e why is it important)