a. What are the 5 elements that make up the definition of Marketing Strategy?

b. What are the differences in a Marketing strategy and a Corporate strategy? Also define each

c. What makes up the Marketing Mix (4 Ps)?

d. How does a SWOT analysis assist in building a Marketing strategy?

e. What 3 questions need to be answered in a final positioning statement?

f. Define customer dynamics?

g. What is the value of a customer relationship management (CRM) system?

h. What are the 2 main ways a competitor can challenge a firms marketing position?

i. What are ways a firm can strengthen their sustainable competitive advantage (SCA) position?

j. What are the 5 notable factors that determine resource tradeoffs?