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a What are the main incentives for firms going global? b. Why is it important for firms to take into consideration of the purchasing power

a What are the main incentives for firms going global?

b. Why is it important for firms to take into consideration of the purchasing power of customers while making purchasing decisions?

c. Is parochialism an important cultural orientation in international marketing?

d. Explain the significance of the Bill of Lading document in export procedure.

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