Question
A. What are the primary personas (characteristics either real or portrayed), that JetBlue has identified for its business? Are there others that could have been
A. What are the primary personas (characteristics either real or portrayed), that JetBlue has identified for its business? Are there others that could have been mentioned?
B. Are these personas likely different now after the pandemic?
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
