a.) What caused the recent increases in P&G products?

b.) P&G announced 6% increase in sales revenue in the most recent quarter. Explain what we know is true of price elasticity given this increase in revenue. Does this indicate that P&G profits have also increased? Explain.

c.) The article notes that P&G name brand products are less elastic (more inelastic) than they were expecting, and that low cost private label product sales are down. Why is this the case? What does the price elasticity for a P&G product, like say Tide detergent, depend on?