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a) What is the R 2 of our variable of interest in this model?[2 marks] b) Which factor affects Customer Loyalty (LOYAL) the most? Please
a) What is the R2 of our variable of interest in this model?[2 marks]
b) Which factor affects Customer Loyalty (LOYAL) the most? Please show its path coefficients as well.[2 marks]
c) Which factor affects Customer Loyalty (LOYAL) the least? Please show its path coefficients as well. [2 marks]
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