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a) What is the R 2 of our variable of interest in this model?[2 marks] b) Which factor affects Customer Loyalty (LOYAL) the most? Please

a) What is the R2 of our variable of interest in this model?[2 marks]

b) Which factor affects Customer Loyalty (LOYAL) the most? Please show its path coefficients as well.[2 marks]

c) Which factor affects Customer Loyalty (LOYAL) the least? Please show its path coefficients as well. [2 marks]

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324 a) What is the R2 of our variable of interest in this model? [2 marks] b) Which factor affects Customer Loyalty (LOYAL) the most? Please show its path coefcients as well. [2 marks] c) Which factor affects Customer Loyalty (LOYAL) the least? Please show its path coefcients as well. [2 marks] PRICE

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