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What is the user persona for canada goose? in a story line format.Who are they?What interests do they have that relate to the brand?Describe their

What is the user persona for canada goose? in a "story line" format.Who are they?What interests do they have that relate to the brand?Describe their lifestyle.

Canada Goose's user persona is well to do individuals from all ages who is experiencers and innovators. They are spontaneous, adventurous, they see themselves as very sociable and enjoy exploring new things. They are up on the latest fashions, but also are always be the first in and first out of trend adoption. They have the widest variety of interests and activities; they enjoy outdoor activities even in climate weather. They are interested in new They are self-directed consumers who have clear views on what they want, they believe science and R&D are credible, they are also most receptive to new ideas and technologies, therefore they are skeptical about traditional advertising.

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