Question
a) What makes lifestyle a difficult variable to use when segmenting a customer base? b) What off the shelf tools are available to help with
a) What makes "lifestyle" a difficult variable to use when segmenting a customer base?
b) What "off the shelf" tools are available to help with psychographic / lifestyle segmentation?
Please to answer to the questions above draw an example from a real life situation.
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
