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a . What techniques capture the reader s attention? b . Is the opening effective? Explain. c . What is the central selling point? d
a What techniques capture the readers attention?
b Is the opening effective? Explain.
c What is the central selling point?
d Does the message use rational, emotional, or a combination of appeals? Explain.
e What reader benefits are suggested?
f How does the message build interest in the product or service?
g How is price handled?
h How does the message anticipate reader resistance and offer counterarguments?
i What action is the reader to take? How is the action made easy?Dear Mr Smith:
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