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a . What techniques capture the reader s attention? b . Is the opening effective? Explain. c . What is the central selling point? d

a. What techniques capture the readers attention?
b. Is the opening effective? Explain.
c. What is the central selling point?
d. Does the message use rational, emotional, or a combination of appeals? Explain.
e. What reader benefits are suggested?
f. How does the message build interest in the product or service?
g. How is price handled?
h. How does the message anticipate reader resistance and offer counterarguments?
i. What action is the reader to take? How is the action made easy?Dear Mr. Smith:
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Sincerely

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