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a. Who is to blame for a low CHI customer? b. Can you fix a bad customer (i.e., a customer with low CHI)? Under which

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a. Who is to blame for a low CHI customer? b. Can you "fix" a bad customer (i.e., a customer with low CHI)? Under which conditions should c. you expend resources to do so? How much should you spend to do so? When should you give up on a bad customer

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