A word document: 1. Describe the key steps, following the "rapid model development" framework, that y went through in arriving at your final model, and why you took those steps. The key steps are those that advanced your model and assessment development. Clea communication is important. Your audience understands technical jargon. As a rough guide, 5-6 pages of double-space 12-point text, plus figures, including the final mode lift chart, are expected. Point form is fine where it seems appropriate (60 points). 2. Note which predictors matter and how much, and whether or not they make intuitive sense. Your audience is smart managers with strong domain knowledge. (20 points)