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a. You are the International Marketing Manager for a Shoppers Drug Mart (an existing Canadian company founded, based and operating in Canada). b. You must
a. You are the International Marketing Manager for a Shoppers Drug Mart (an existing Canadian company founded, based and operating in Canada). b. You must describe the types of products or services the company sells and give a brief background on the company. c. Assume that the company is interested in broadening its opportunities in a foreign country. You must decide as to what country to expand into and outline why you chose that country based on the concepts learned in class. d. You must choose what strategies to utilize for that expansion and how you will generate increased revenue, and you must outline WHY you chose those strategies, based on the concepts learned in class and in the textbook e. Remember you should also discuss how these strategies affect your marketing mix (the 4 P's). What do you recommend in terms of product, price, promotion, and place decisions? (Make a research paper regarding this company and follow instructions above with references)
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