(A) You own a Canadian based company and have recently developed a mechanical fitting device for use in a mass production line which you have specifically designed for the Indian market. You believe it will help improve production capacity for pump manufacturing. Using all you have learnt in the last weeks in regard to e-commerce how do you leverage this knowledge to market your product to the Indian consumers. At the minimum your response should capture the following:

(1) Who is your target consumer i.e B2B, B2C, C2C, C2G or B2G? (5%)

(2) Competitors in your industry (5%)

(3) PESTLE analysis of the industry (10%)

(4) What steps will you take in creating your website to enable your product to be visible to prospective clients. (10%)

(5) Highlight and explain the key components of your website