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A3 Standardization or localization of products has been debated for years in international marketing. Discuss with examples how the following FOUR (4) factors affect product-adaption
A3 Standardization or localization of products has been debated for years in international marketing. Discuss with examples how the following FOUR (4) factors affect product-adaption decisions in oversea markets. i. Company objectives and resources (5 marks) ii. Host-country constraints (5 marks) iii. Host-country consumer behaviours (5 marks) iv. Marketing mix requirements
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