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A4 written answer 11. What is meant by advertising appeal? Suggest suitable appeals for the following products. Defend your choice in each case. (i) Wireless

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11. What is meant by advertising appeal? Suggest suitable appeals for the following products. Defend your choice in each case. (i) Wireless Charger (ii) Educational Application for a mobile device (iii) Laundry detergent (iv) Anti wrinkle cream [2 + 8] 12. (a) With the help of diagrams explain the different techniques of media scheduling. (b) BDI and CDI are two important components of media strategy. What will be the situation if for a product (i) Both BDI and CDI are low, (ii) BDI is high but CDI is low. [5+5]

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