Question
a)A company dealing with cosmetics wishes to invest in product promotion through door-to-door marketing. In a duration of Seven months, the annual sales and the
a)A company dealing with cosmetics wishes to invest in product promotion through door-to-door marketing. In a duration of Seven months, the annual sales and the amount invested in marketingwas as shown below
Amount Used in marketing (Ksh "million')
6
8
10
12
15
17
20
Sales (Khs 'millions)
200
190
240
210
270
280
290
By identifying the dependent and the independent variables;
i)Estimate the regression line for the data(7 marks)
ii)Interpret the coefficients in part (i) above(3 marks)
iii)Estimate the volume of sales if the company decided to invest Ksh 25 million in door-to-door marketing(2 marks)
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