AaBbCcD: ABCDE A Heading 2 Which of the following is the best example of a shopping good? Group of answer choices chewing gum Lexus LS 400 luxury automobile a digital camera Ivory soap a paperback book Best Buy has decided to sell DVD players under the brand name, Best. These DVDs will be manufactured by Toshiba. Best Buy decided to do this in order to increase their profit margins. Sony also produces DVD players, which are sold at Best Buy and in many other stores. Sony would be considered a/an brand while Best would be considered a/an brand. Group of answer choices Multiple; Private Label Name; Prototype National: Private Label Multiple; Generic National: Generic A category extension Group of answer choices works best when it is a 'me too product works best when it dilutes the parent brand is rarely successful introduces new styles of already existing products works best when there is a clear basis for the fit between the parent category and the extension category To handle products in the decline stage of the product life cycle, companies often use either: Group of answer choices diversification or contracting. deletion or harvesting. building or contracting diversification or harvesting. deletion or diversification Another name for product manager is: Group of answer choices product supervisor sales manager advertising and promotion manager. brand manager public relations manager