A-Airways is an airline company. A-Airways main business is the transportation of customers. A-Airways Company management is to ensure the successful completion of around 100,000 flights every year to 57 airports around Australia and to 86 destinations in 36 countries that is a massive task. It requires maintaining high levels of customer service and operational efficiency covering very broad spectrum of business areas such as Engineering, Airports, flights, VIP lounge and other various corporate business units. Given the diversity of the Group's operations, the management must frequent analyse operational data and making decisions for better marketing prediction and effective and efficient business operations. In this assignment, we are only working on a subset of A-Airways Companys business operations for information system design. Only the following departments will be considered. 1. Flight Management There are hundreds A-Airways flights transporting passengers from different airports to over 50 domestic and international destinations every day. A-Airways flight operational database records every flight log, such fight date and time of departure and landing, the airports of departure and destination, the number of passengers, the number of crew members, the distance, the fuel consumed, the total of meal, drinks, consumable cleaning liquid and tissues, etc in each trip. Each flight maintains an inventory table for consumable products. The inventory will be refilled at end of each trip. The management wants to analyze the high costs of products consumed inflight for budget planning and improvement. 2. Awarding programs and VIP lounge services A-Airways broad portfolio of subsidiary businesses ranges from A-Airways VIP Clubs to A-Airways Frequent Flyer management. A-Airways frequent flyer program (FFP) is aimed at rewarding A-Airways customer loyalty. Points can be redeemed for purchase of tickets, online shopping, hotels and foods, or upgrades of ticket classes on flights operated by A-Airways Company, and other business partners. The points of A-Airways Frequent Flyers (FFs) can be collected if one of the following actives occurs: A new ticket of A-Airways flight is purchased Any purchases are paid by a credit card from A-Airways Company partners The classes of A-Airways FF memberships are based on distance flown with some bonuses that vary by travel classes (e.g., first class tickets attract more FF points.) with A-Airways airline and the subsidiary airlines. The classes are named as Bronze card holder, Silver status (Oneworld Ruby), Gold status (Oneworld Sapphire), and Platinum (Oneworld Emerald). The distance of trips reaches a certain point, say 50,000km in one year, the FFs will be upgraded to a higher level of class, eg, from Gold class to Platinum class. The headquarter management wants to analyse the usage of A-Airways memberships for all classifications. 3 To maintain the better services to VIP members and FFs and award customers loyalty, A-Airways provides VIP lounges at airports around the world. Those Gold FFs, Platinum FFs, and A-Airways VIP Club Members (who paid membership fees) are provided a VIP lounge access for meals, drinks and rest rooms, priority check-in, priority luggage handling with increased luggage allowances. The first class and business class travelers all have complimentary access to the A-Airways VIP first/business class lounge (or affiliated lounges) as their part of benefits. The management needs the data analytics on the A-Airways Company VIP lounges usage, services provider, number of clerks needed in one lounge room, the costs of foods and drinks for their better operations. 3. Web management A-Airways Company wants to provide a website for introduction of the company profile, posting news, services and promotions, etc. Customers should be able to browse the web pages for searching flight deals, flight status, booking a trip/ticket and managing the booking & insurances. FFs have members login to check points earned and class level updates. They can also check in seats and purchases goods with the points, etc. 4. Ticket sales A-Airways Company wants to have a ticket sales management. A-Airways Company provides ticket sales by either online or promotion agents. If a ticket is sold, the customers purchase information is recorded including the booking date, payment date, payment amount, extra 5% charge if used American Express card, Flight number, agent or online sale indicator, the class of the ticket, A-Airways FFs ID or VIP club ID, so on. The sold tickets will be submitted to A-Airways ticket sales management for records. An integrated selling system linked to all promotion agents should be in place to avoid conflict sales. At the end of each month, A-Airways distributes commissions to the promotion agents based on the number of tickets they have sold. The percentage commission paid to each agent for each flight they have promoted will be stored in a database. Managements want to analyse the agent performance and the distributions among agents. A-Airways Company central managements wish to analyze their business performance from many different business units to maximize their revenue. They need to perform detailed analysis of their business to see the efficient operations and effective achievement. It has observed that a simple reporting feature built on top of their operational database is not adequate. Therefore, an enterprise information system is required to assist mangers in addressing the aforementioned requirements for data analytics. You are employed as an information system analyst to provide a conceptual model for the required information system.

How to create an owners view for the new system that you can show it to stakeholders for feedback?