Aaker's discussion of "Getting Beyond the Functional Benefits" and "Broadening the Concept of a Brand" in Strategic Market Management.

Aaker argues that combining functional, emotional, self-expressive, and social benefits is more effective at enhancing Customer Brand relationships than focusing on one type of benefit.

With Aaker's view in mind, describe how Netflix simultaneously delivers functional, emotional, self-expressive, and social benefits to its loyal customers, i.e., most important target market, to strengthen and enrich the customer brand relationship. Discuss one functional benefit, one emotional benefit, one self-expressive benefit, and one social benefit that make sense to be combined. please explain the relationship among the benefits you chose

http://marketingmag.ca/brands/activia-brand-positioning-shifts

-from-function-to-emotion-183672/

https://vimeo.com/233529561