Aaron Levant was a rebellious, misbehaving teen that was eventually expelled from high school at the age of 16. Like many entrepreneurs, Levant did not seek out entrepreneurship. After high school, he received an internship at a fashion showroom. Levant moved quickly from an assistant to a graphic designer to launching his own line at 19. It was after launching his own clothing line that he realised first-hand how difficult it is to make your brand known. Even when he attended trade shows to display his brand, he was often pushed to the back alongside other little-known brands. It was then that he realised a need: he wanted to help emerging brands like his succeed (Huspeni, 2013). At 20, Levant then created the AGENDA show, his very own trade show. He never looked back. His trade show was unique because he focused on newcomers in the industry. Levant is now thirty and his ten-year-old business is a multi-million dollar trade show...

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QUESTION:

1. If you were to open a trade show like AGENDA for your industry, estimate the financial viability of the venture by considering fixed and current assets requirements. (15)

2. Additionally, create a brief marketing plan for your proposed trade show and argue the need for an effective management information system for the ventures success. (10)